Here’s an overview of the Best TOP 5 Best Beauty Advent Calendars | Ultimate that we’ll explore today:
Beauty advent calendars have evolved from simple novelty gifts into curated mini-burndown catalogs that deliver skincare, makeup, and tools across 24 days. They offer a low-pressure way to discover new products, sample best-sellers, and test formulations before committing to full-size purchases. For this review, I evaluated calendars across a price spectrum from budget to premium (roughly $37.99 to $95.00), assessing packaging quality, product variety, value density (per-door and per-item cost), vegan/cruelty-free status, and the practicality of the included items for real-world use. Methodology included unboxing experiences, qualitative assessments of product sizes and formats, and consideration of brand ecosystems (SEPHORA, Revolution, e.l.f., BODY & EARTH). The lineup covered five calendars that represent the current market: SEPHORA Favorites 25 Days of Beauty Must Haves, Revolution Beauty London 24-Piece Advent Calendar, e.l.f. Sleigh the Holidays 24-Day Advent Calendar, e.l.f. Love at Frost Sight 12-Day Advent Calendar, and BODY & EARTH Advent Calendar 24 Days of Beauty.
1. Sephora Favorites – 25 Days of Beauty Must Haves Advent Calendar
- Brand: SEPHORA
- Manufacturer: SEPHORA
Overview: Sephora’s comprehensive 25-piece calendar aggregates a broad spectrum of beauty categories, including hair, skincare, makeup, and fragrance, with a premium feel implied by the brand name and packaging. It’s positioned as a flagship assortment that leverages Sephora’s store-brand curation, blending multiple brands under one overarching calendar experience. The absence of a listed price in the provided data suggests a potential variability by region or retailer, but the inventory density and brand signal are strong for gifting and replenishment discovery. Pros include the breadth of product categories, the Sephora-brand credibility, and the potential for cross-category usage (hair care to fragrance). Cons include potential redundancy in product overlap with existing favorites and the lack of explicit sizes or values for each item, which can hinder precise value assessment.
Performance and user experience hinge on the balance of full-size or deluxe mini items, the inclusion of makeup versus skincare emphasis, and the ability to deliver cohesive day-by-day excitement. With a 15 x 12 x 4 inch footprint and a weight around 3 pounds, the calendar is substantial and visually impactful on a vanity, yet its practical use over 25 days depends on how many items are usable in a given day and how many are undecided minutes to apply or try. The lack of a fixed price in the data complicates value-for-money comparisons, but the breadth of categories implies high discovery potential for first-time shoppers exploring the Sephora ecosystem.
Pros
- Broad product range across hair, skincare, makeup, and fragrance
- Strong brand credibility from Sephora
- Daily unboxing excitement with variety
- Potential cross-category usage and gifting appeal
- Iconic packaging and presentation
Cons
- Price not disclosed in the data available
- Value per item hard to quantify without item-by-item details
- Possible overlap with existing products in a savvy shopper’s collection
2. Revolution Makeup Advent Calendar 2025
- Brand: Revolution Beauty London
- Manufacturer: Revolution Beauty London
Overview: Revolution Beauty London’s calendar delivers a focused makeup-forward experience with 24 items spanning lips, eyes, face, and included tools. It emphasizes vegan and cruelty-free formulations and packaging that showcases the brand’s distinct style. The price is listed at $51.99, presenting solid mid-range value for makeup enthusiasts who want to sample a broad color spectrum and new launches within one purchase. Pros emphasize the comprehensive lip-to-eye-to-face suite and the inclusion of tools such as a fluffy eye brush and blending sponges, which increase usability beyond basic product samples. Cons include potential variability in product sizes and a heavy focus on color cosmetics, which may not suit skincare-focused buyers.
In practice, this calendar supports varied use cases—from daily makeup looks to gifting to a teen or adult beauty lover. The presence of a mirror for quick application enhances convenience, and the inclusion of both classic and new launches helps users test Revolutions’ latest formulations. The vegan and cruelty-free warranty, backed by PETA, strengthens appeal for ethical shoppers. However, users seeking a skincare-first calendar will find the lineup less compatible, and the actual assortment size and shade distribution can differ slightly between markets.
Pros
- Extensive makeup range across lips, eyes, and face
- Includes makeup tools and a dedicated application mirror
- Vegan and cruelty-free formulation; PETA-backed
- Budget-friendly price for 24 items
- Curated around Revolution icons and new launches
Cons
- Skincare-focused buyers may be under-served
- Sizes and shades may vary by packaging
- Quality balance between everyday items and novelty shades can be uneven
3. e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025
- Brand: e.l.f.
- Manufacturer: e.l.f.
Overview: This premium 24-door calendar from e.l.f. positions itself as a best-of collection of viral drops and OG best sellers, packaged in limited-edition shades. It is vegan and cruelty-free with Leaping Bunny and PETA certifications, marketed at a $95.00 price point. The calendar consolidates skincare essentials, makeup, and tools into a single festive package, appealing to e.l.f. loyalists and new fans seeking a high-value, curated holiday reveal. Pros highlight the inclusion of e.l.f.’s latest viral finds and holy-grail products in a single box, delivering strong value for a premium price. Cons include a high price relative to other calendars and potential overlap with existing favorite items if the recipient already uses e.l.f. staples.
From a performance perspective, the calendar promises a mix of skincare and makeup with limited-edition shades, which can boost daily excitement and experimentation. The foldable design enhances storage and display quality, and the inclusion of pro-worthy tools suggests practical use beyond decorative opening. However, users should evaluate whether the exact product mix aligns with their skin type and tone preferences, as limited-edition shades may not suit all complexions. Overall, it’s a strong pick for enthusiasts who trust e.l.f.’s formula consistency and enjoy trend-driven releases.
Pros
- High-value collection of viral and best-seller items
- Limited-edition shades add collectability
- Vegan and cruelty-free with multiple certifications
- Foldable design for display and storage
- Includes skincare and makeup essentials with tools
Cons
- Highest price among the options
- Limited-edition shades may not suit all users
- Potential overlap with existing e.l.f. staples for long-time fans
4. e.l.f. Love at Frost Sight 12-Day Advent Calendar 2025
- Brand: e.l.f.
- Manufacturer: e.l.f.
Overview: This smaller 12-door edition offers a condensed but still curated set of e.l.f. makeup and skincare, with festive shades and a vegan/cruelty-free ethos. Priced at $45.00, it delivers accessible value for gift-givers or first-time calendar buyers who want a compact holiday reveal. Pros emphasize affordability, the brand’s robust product ecosystem, and the inclusion of pro-level tools alongside makeup and skincare. Cons include the shorter window of discovery (only 12 days) and a potentially reduced overall value compared to larger calendars, which may affect price-per-item appeal.
From a user experience standpoint, the calendar can be a convenient introductory experience to e.l.f., especially for younger shoppers or those trying to test the brand’s texture and color payoff. The kit’s multi-color presentation and limited-edition finishes offer seasonal excitement, while the vegan/cruelty-free status remains a strong selling point. The calendar’s lighter footprint makes it ideal for small spaces, but may disappoint seasoned enthusiasts seeking a broader range of products or full-size performance samples.
Pros
- Affordable price point for a 12-item calendar
- Solid e.l.f. quality across makeup and skincare
- Pro-level tools included
- Vegan and cruelty-free certifications
- Compact footprint and gift-friendly packaging
Cons
- Only 12 days of products reduces discovery
- Lower total value per calendar compared to larger sets
- Limited-scope selection may not cover all user needs
5. Advent Calendar 2025 BODY
- Brand: BODY & EARTH
- Manufacturer: BODY & EARTH
Overview: BODY & EARTH presents a budget-friendly 24-day skincare and body-care calendar featuring scented lotions and hand creams, highlighting natural ingredients and animal testing-free commitments. With a price of $37.99, it targets value-conscious shoppers seeking daily self-care rituals, rather than a high-end makeup focus. Pros include a strong emphasis on skincare and body-care, a complete 24-day count-down, and affordable price. Cons include potential prioritization of bath and body products over color cosmetics, which may not suit makeup-heavy gift recipients, and the absence of detailed ingredient or product-size breakdown in the data provided.
In practical use, this calendar is well-suited for recipients who enjoy routine skincare and hand care, with estive-scented offerings that align with seasonal gifting. The natural ingredient angle can appeal to eco-conscious buyers, and the cardboard-based packaging is typically recyclable, enhancing sustainability appeal. However, for beauty enthusiasts seeking makeup exploration or fragrance-inclusive items, this calendar may feel limited, and the lack of itemized sizes prevents precise value assessment on a per-door basis.
Pros
- Very accessible price point for 24 days
- Skincare and body-care focus with natural ingredients
- Shop-friendly gifting presentation
- Cruelty-free and animal-testing-free claims
- Compact, giftable packaging
Cons
- Limited makeup focus may not appeal to all
- Lack of itemized sizes and values makes exact value hard to gauge
- Content may skew toward bath/body rather than color cosmetics
Frequently Asked Questions
We’ve compiled answers to the most common questions about beauty advents to help you make an informed decision.
Conclusion
Final thoughts: Each calendar targets a distinct consumer segment. If you want breadth and high-brand prestige, Sephora’s calendar is the richest in category coverage.
If your priority is makeup discovery with ethical formulations, Revolution and e.l.f. offer strong value propositions at different price tiers. For skincare-first buyers on a budget, BODY & EARTH provides the best dedicated skincare experience.
The premium pick for die-hard e.l.f. fans is the Sleigh the Holidays calendar for exclusive shades and a complete festive kit. Consumers should align choices with their product preferences (makeup vs skincare), desired quantity, and willingness to pay for limited editions or brand ecosystems..